Make Travel Connections with Africa Showcase
8 international roadshows promoting tourism to Africa
Connections with 1200+ buyers annually
Average 20 countries per year
Access to 8 market experts globally
90 Pre-qualified Africa specialists in one week
2 exhibition pavilions
Our handpicked exhibitor selection highlights the best of Africa, featuring captivating destinations from East and Southern Africa. A diverse mix of operators, products and experiences resonates deeply with buyers, enabling them to identify their perfect partners.
Navigating the Nordic market alone can be daunting, but Africa Showcase empowers you. Our roadshow connects exhibitors with up to 90 pre-qualified Africa specialists in one week. This reach into the Nordic market - with the calibre of the buyers who attend the events - is simply not possible on an individual one-week sales trip. Our 2023 roadshow brought together 101 attendees across three cities, providing unprecedented access
To Top-Notch Buyers.
When you travel with Africa Showcase, you get access to our well-connected market experts. In the Nordic region, we are supported by our facilitator Gérald Amoudruz, from World of Destinations, based in Stockholm. With a long history in the airline industry, as well as launching and running several successful industry events, Gérald has an extensive network across the Nordic region. Gérald aptly sums up the Nordic traveller: ‘When the cold winter winds start making conditions pretty bleak in the Nordics, it’s not hard to understand why anyone would like to get away for some warmth and sunshine — even if just for a week. Travelling is of course expensive, but when you have a good average income and life is cheaper abroad than at home, it’s even easier to see why Nordic people travel so much.
- Direct access to the source market
- Pre-qualified buyers in each city
- Market insight, trends, and projections
- Pre-show marketing and media
- Exhibitor coverage on social media
- Group travel arrangements, if required
- Enjoyable and productive time on the road
- Post-show report
- Action photos at the events
- A real buyer database with tangible contacts
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Our Concept
We bring the best of Africa to travel agents around the World
Global Reach and Connectivity:
- Africa Showcase: International travel hub for key industry players
- Connects African businesses with pre-qualified buyers
- Tailored sales and marketing for impactful engagement
- Immersive meetings with top tour operators for strategic outcomes
- Drives business growth and establishes enduring partnerships
- Focus on tangible results for African tourism companies
- 16-year legacy, dynamic force in Africa's tourism
- Flagship roadshows promote collaboration and showcase diverse potential
- Meticulously crafted roadshows for global engagement
- Celebrates diversity, featuring destinations from Serengeti to Cape Town
- Showcasing Africa's beauty, cultural richness, and business opportunities
- Breaking barriers and reshaping the global narrative of African tourism
- Adapts to changing landscapes, focusing on unique source market needs
- Crucial role in navigating post-COVID market challenges
EXHIBITORS
We invite tourism products that are market-ready for the international market, including
- Tourism Boards
- Game Reserves & Safari Lodges
- Hotels
- Experiences and Tourist Attractions
- African Tour Operators/DMCs
- Airlines
Market reps are welcome to participate and may present two or three clients in their portfolio.
Travellers are usually owners, directors and senior management to match the high calibre of buyers.
While we cannot be exclusive to one particular category, we limit the number of companies from each country to ensure a balanced showcase. This appeals to the buyers and ensures ROI for exhibitors.
Our events attract top-performing Africa specialists. It is always an excellent mix of
qualified product managers, travel consultants, and designers with a high-end client base who travels to long-haul destinations.
In the Nordic region, we work closely with our market expert World of Destinations, who is responsible for delivering the A-list of agents, operators and Africa specialists to our events.