Our handpicked exhibitor selection highlights the best of Africa, featuring captivating destinations from East and Southern Africa. A diverse mix of operators, products and experiences resonates deeply with buyers, enabling them to identify their perfect partners.

Navigating the Nordic market alone can be daunting, but Africa Showcase empowers you. Our roadshow connects exhibitors with up to 90 pre-qualified Africa specialists in one week. This reach into the Nordic market - with the calibre of the buyers who attend the events - is simply not possible on an individual one-week sales trip. Our 2023 roadshow brought together 101 attendees across three cities, providing unprecedented access

To Top-Notch Buyers.

When you travel with Africa Showcase, you get access to our well-connected market experts. In the Nordic region, we are supported by our facilitator Gérald Amoudruz, from World of Destinations, based in Stockholm. With a long history in the airline industry, as well as launching and running several successful industry events, Gérald has an extensive network across the Nordic region. Gérald aptly sums up the Nordic traveller: ‘When the cold winter winds start making conditions pretty bleak in the Nordics, it’s not hard to understand why anyone would like to get away for some warmth and sunshine — even if just for a week. Travelling is of course expensive, but when you have a good average income and life is cheaper abroad than at home, it’s even easier to see why Nordic people travel so much.